In a bizarre turn of events, CNN’s investigation into Donald Trump’s new line of “Swiss-made” watches led the network not to the mountains of Switzerland but to an unassuming shopping center in Wyoming. Trump, who is known for his affinity for luxury branding, recently launched a new line of timepieces that he claimed were crafted by Swiss artisans, promising high-quality craftsmanship to rival other luxury brands.
However, when CNN reporters dug deeper into the origins of the watches, they found a surprising trail. Rather than being produced by Swiss watchmakers, the manufacturing process appears to have ties to a company operating out of a small storefront in Wyoming. The company, which sells various imported goods, including watches, has no apparent connection to the prestigious Swiss watchmaking industry.
CNN’s investigation sparked questions about the authenticity of the product and whether Trump’s claims of Swiss craftsmanship were accurate. When reporters visited the Wyoming location, they were met with confusion, as employees at the shop could not confirm the watches’ origins or any Swiss connection.
This story adds another chapter to Trump’s controversial business dealings, with critics accusing the former president of misleading consumers. Supporters, however, argue that Trump’s brand remains strong, regardless of where the watches are made.
