In the culturally rich and diverse region of South India, a group of pioneering women is redefining societal perceptions of femininity through the pursuit of bodybuilding. Photographer Keerthana Kunnath’s ongoing project, “Not What You Saw/Sow,” documents these female bodybuilders as they challenge entrenched gender roles and beauty standards.
Breaking Stereotypes
Traditionally, Indian society has associated physical strength and muscularity with masculinity. Women exhibiting such traits often face societal resistance. However, these female bodybuilders are embracing physical strength, demonstrating that femininity and muscularity are not mutually exclusive.
The Journey of Arathy Krishna
One notable figure is 30-year-old bodybuilder Arathy Krishna, who has become a symbol of this movement. Her dedication to the sport and her success in competitions have inspired many women to pursue bodybuilding, despite societal challenges.
Cultural Impact
The emergence of female bodybuilders in South India is fostering a broader conversation about body image and gender roles. By showcasing their strength and confidence, these women are encouraging a re-evaluation of traditional beauty norms and promoting greater acceptance of diverse expressions of femininity.
