Olympic Sharpshooter Kim Ye-ji Embodies Balenciaga’s Vision
South Korean Olympic sharpshooter Kim Ye-ji has transitioned seamlessly into high fashion, becoming the face of a Balenciaga campaign. Known for her precision on the shooting range, Kim exudes “main character energy,” a term coined by her fans, and her striking presence aligns perfectly with the luxury brand’s avant-garde aesthetic. The campaign includes Kim modeling…
