South Korean Olympic sharpshooter Kim Ye-ji has transitioned seamlessly into high fashion, becoming the face of a Balenciaga campaign. Known for her precision on the shooting range, Kim exudes “main character energy,” a term coined by her fans, and her striking presence aligns perfectly with the luxury brand’s avant-garde aesthetic.
The campaign includes Kim modeling tailored suits and futuristic accessories, styled to highlight her poised and disciplined persona. Props like shooting glasses and air pistols are integrated into the visuals, reflecting her athletic identity while embracing high fashion’s creative edge. These elements bridge her Olympic achievements with her budding modeling career, making her an icon of versatility .
Kim emphasizes that this venture into modeling is part of her broader mission to elevate the sport of shooting. She remains committed to her training and competitive goals while leveraging her rising fame to promote shooting to wider audiences. With medals from the Paris Olympics and international championships, Kim’s presence in fashion solidifies her as a multifaceted role model
