Tostitos and Ruffles Undergo Major Rebranding Amid Consumer Backlash
Facing a wave of negative feedback, Frito-Lay is making significant changes to its popular Tostitos and Ruffles brands after a sharp decline in sales and consumer approval. The American public, increasingly focused on healthier snacking options, has revolted against the traditional chips, citing concerns over artificial ingredients, high sodium levels, and a general lack of…
